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Mission vs. Marketing
Mission and Marketing. The two should go together. But it’s not uncommon for enthusiastic members of mission driven organizations–particularly colleges and universities–to view marketing as a threat to...
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An Admissions + Marketing Organization
For most of the 20+ years that I have led an admissions and enrollment team, I have also led marketing, and have come to believe in the effectiveness of an organization responsible for both, especially...
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Major League Baseball, Instant Replay and Technology-Empowered Fans
Major League Baseball (MLB) announced plans this past week to aggressively institute instant replay for its ballgames beginning in the 2014 season. The plan, which does not include instant replay for...
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The Market Rules
I haven’t been in the habit of writing about successful enrollment seasons, choosing instead to talk about the strategies and tactics that lead to them. But the reality is that we live or die by the...
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Marketing. It’s No Longer 2009.
This is the first of a two-part series. ______________ This month marks my five-year anniversary on social media. In April 2009, I nervously tweeted for the first time and wrote my first blog post...
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Case Study: Social Media Engagement
A big advantage of having talent on your team is you have it when your organization needs to find a creative solution. Such is what happened months ago when Concordia University Irvine was planning for...
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